Complete Fashion Show Videos

Fall/Winter 2012-2013, Japan, Mercedes Benz Fashion Week Tokyo, Somarta, Women

Somarta, F/W 2012-2013

Somarta Fall/Winter 2012 – 2013 Collection

The Somarta Fall/Winter 2012 – 2013 Collection was shown at the Mercedes Benz Fashion Week in Tokyo, and features clothing designed for Women.  This is an amazing collection of clothing.  The textures and patterns run throughout all of the looks–there is richness everywhere you look.  Textured silk dresses interweave with intricate patterns on  stockings and are tied together with the clean, bright faces with very light makeup of the models.  It is a beautiful collection.

This is a moody collection that almost tells like a story.  The clothing begins with browns, then darkens to blacks, then brightens to tan then white, and moves from pink through purple and ends in the reds.  While the color palette (and background lighting) changes, the elements transform into something else.  In white, one look resembles a crystalline structure, but in red, the same element looks like internal organs, or even a ribcage.

About Somarta

Somarta was created by Tamae Hirokawa, a Bunka Fashion College graduate, in 2006 and was built upon a conceptual approach to fashion–a divergence from many Japanese designers.  Prior to forming her own label (as well as Soma Design, her own graphic, lighting, sound and art direction company), Hirokawa worked with Issey Miyake for nearly 8 years–ultimately being responsible for both Issey Miyake Men and Issey Miyake.

To Buy

Somarta clothing is available online, and there is both a Japanese and English version.

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Fall 2013 Fashions